Dubstep Magazine Name Poll

I decided that I would ask my target market what they thought the best name for my music magazine would be. After making a decision to create a Dubstep genre-based magazine, I then followed by selecting the names within my choices that best suited the Dubstep genre. After doing this, I felt I needed to create a poll to ensure I pick a suitable name which my target audience (TA) will approve of. 


After considering using my classmates to select a name, I thought it would be more suitable to find people who all listen to and have knowledge on the Dubstep genre. If I had used my class, there is a strong possibility that some people who would have taken the poll will not listen to Dubstep and therefore will not give accurate results of my TA. After thinking about this point, I went around to a few friends to ask them to give an answer for the polls but I ensured that they listened to Dubstep, asking them this before they gave me an answer to ensure accurate results however this only gave me 11 votes. I felt I needed more to ensure a worthwhile poll but did not know who else I could ask.


I finally decided that I should find and ask more of my TA to decide which name they thought was best. To do this, I visited my cousin who was having a gathering with a group of friends at her house. She along with her friends listen to Dubstep and are familiar with the various artists and labels which exist, making them ideal candidates to fill out my tally chart. I went round asking everyone their preferred name and pictured below are the results:

My results show that UNDERGROUND appears to be the preferred choice with DUBLE TAKE a close second, ESOTERIC third and GA-RAGE being the least popular choice. In percentage terms these are the results:
UNDERGROUND: 44%
DUBLE TAKE: 41%
ESOTERIC: 11%        
GA-RAGE: 4%
Although UNDERGROUND appears to be the preferred option, I feel it may be too long-winded to be a music magazine title and I am therefore deciding to use the second most popular option, DUBLE TAKE. There is only one vote between the two options therefore allowing me to ensure that DUBLE TAKE would be well received and understandable as a Dubstep/Drum & Bass genre-based Magazine.