Evaulation Questions: 4

Who would be the audience for your media product?

As Question 4 involved explaining who my target audience is for my magazine, I decided that instead of writing endless blocks of uninteresting text, I would create a short video animation featuring who I believe is my target audience. I managed to create an epitomization of my target audience by using my previous research listed under my blog label Target Audience. Evidence of this can be seen here.

In terms of my media publication relating to the target audience I shall show and analyse a few key areas of my magazine which I created with the intention of the elements appealing to the clubber/raver category of UK Tribes, along with input from my clothing and model research which featured both famous names in the Dubstep circuit along with less well known DJ's which would, in effect be part of my target audience.

Here is a prominent example of my magazine incorporating aspects which according to my research would appeal to my TA. As I found out that the audience in question enjoys such places as Cream and GodsKitchen, including a feature on the best venues to visit with Dubstep artists headlining is reasonably assumed as being a more than suitable feature to include. This is due to the fact that this will include ideas from the brands and with the named association from such well known music related company, it would appeal to passers by who fit into my TA.

As my model research showed, headphones were a key feature in artists within the Dubstep genre. It can be relatively assumed that with the aid of the media bringing the genre into the spotlight, the look of these artists is going to be extensively imitated. Along with this, Dre. Beat headphones are well known amongst DJ's and music fans for their high quality sound performance along with their high price tag. A competition to win a pair, along with a coveted signature from a well known artist would be another selling point of my magazine which would be completely unique and would therefore bring higher sales.


If you were to focus on the overall appearance of the magazine it is clear that when placed amongst well known publications it would 1. Not look out of place whilst 2. Standing out for it's memorable design, using effects which are fairly non existent within NME and Q. Of course as I explained earlier MixMag is a magazine which is bought by my target audience. This means that this would most likely be my main competition. Published by Development Hell Ltd, MixMag focuses on dance & techno music, a close associated relative of Dubstep. Although stocked throughout the UK due to the intense demand of the Brazilian market, a MixMag Brazil exists. My magazine could start off with the possible USP of being solely based for the UK market with the option of expanding into the emerging market in the US. 

Relating back to the point of the only competitor worth accrediting is MixMag as DJ Mag provides weak resemblance to focusing on the Dubstep genre and more focusing on mainstream pop and dance instead of really finding new up and coming talent. People would buy my magazine as unlike the dull front cover of MixMag, mine shows effective adjustments on elements such as the font and the pictures which hopefully will allow my product to look more appealing, along with the fact that the writing will focus on many famous names with up and coming talent showcased through features. I am also providing competition incentives to buy aswell as providing columns allowing people to provide input into the magazine, a relative unknown amongst current music magazines, perhaps leading to revolutionizing the music magazine industry to using this idea.

If I were to refer to the process of using Psychographic segmentation (the process of using segmentation dividing the market into groups according to customers’ lifestyles.) This is fairly hard to obtain and will become more evident in the next question. At 24, many would not be dependant on parental income although this cannot be ruled out as an impossibility as this is becoming more common due to higher youth unemployment. Brand loyalty is apparently strong within this grouping of clubbers/ravers and therefore it can be assumed that if a customer were to buy and like my publication, I could create a reliable, consistent reader base and gain a reasonable flow of sales in relation to this. In response to this data I drew up a cartoon representation of what I believe my target audience would look like. I used the characteristics of headphones, reading MixMag, owning technology and wearing stylish clothes to create this mock up.

Finally I will sum up using key points of who will be involved within the circulation of my magazine. If you were to refer to the socio economics grouping strategy to determine the main audience I would focus on the groups of C1, C2 & D. This would involve people from jobs such as shop floor supervisors to semi-skilled workers. With the average age of my target audience estimated at being around 24 according to the MixMag who would have similar readership, it's assumed that the median age of 24 would mainly work within sectors C1, C2 & D although this is hard to determine and this information is gained from the conventional stereotype of this age range.


So, in conclusion, it appears my target audience is epitomized as someone who is 24 years old, purchases technology, wears expensive clothing, watches dance tv, wears headphones and uses disposable income on nights out.